Green Office Blog

Written by James Tooley in collaboration with Wilma O'Neill

What are the main pain points for retailers when looking at managing their print environment?
When it comes to your print environment there are a lot of things to consider, but in retail there’s not always time to:

• Look for the best price
• Manage your hardware, contracts and stock
• While managing a store and trying to cut costs, you still need to find a way to be more sustainable.

I asked my son, who is in Grade 9, which medium at school he prefers to read and study from.  Without hesitation he said a book or on paper.  His first reason was clear, he feels less distracted when reading from a book, while an e-book or screen always remains a temptation.  

The accessibility to games and social media is real and one can’t help but be distracted even if on some subconscious level.  His second reason was less clear, but in summary, he prefers the hands-on physical side of turning pages and having ease of reference when using a book to study.

Written by James Tooley in collaboration with Zandalee Naude (Smarketing Leader)

Everyone knows pushing print is easy, many people don’t know that controlling and managing it is also easy and has many benefits!  Controlling cost and reducing waste are key objectives of any print strategy and there is a simple, effective way of achieving them.

I think most people will answer the above question with an unequivocal “of course it will die”, and this answer is no doubt based on the rapidity at which digital accessibility is growing (not to mention how happy our youth are on their screens!).

There’s a polite yet onerous four letter word that plagues many a printer owner and it’s probably more often than not followed by a less polite one. The word is COST.